Spectra, one of the U.S.’s leading venue management and hospitality providers, is taking over the management of the popular East End event facilities at Chicago’s Navy Pier.

The multiyear partnership to manage the booking, coordination and client service aspects of the Pier’s East end facilities comes into effect on Monday, February 3, 2020. The East End facilities, which include the Aon Grand Ballroom, Festival Hall, Lakeview Terrace and other event spaces, host some of the city’s most popular events, such as Chicago Flower & Garden Show, EXPO Chicago, SOFA (Sculptures Objects Functional Art and Design Fair), and the Chicago Toy & Game Fair.

As part of the agreement, Spectra will offer food and beverage service provided by Levy, a leader in sports and entertainment hospitality.

“As we continue to elevate the People’s Pier and enhance the overall guest experience, we are pleased to welcome Spectra and Levy to the Navy Pier family to help us drive innovative solutions in the oversight of the Pier’s iconic event spaces,” said Marilynn Gardner, president and CEO of Navy Pier. “With their partnership and expertise, I am confident that Navy Pier will continue to reinforce its stature as one of the most sought-after venues throughout the region and beyond.”

Spectra’s holistic approach to venue management has proven successful at nearly 350 U.S. venues, including 60 convention facilities, such as Miami Beach Convention Center, Dallas Fair Park, and Iowa Events Center.

“Chicago is one of the largest convention markets in the country, and we want to ensure Navy Pier is the epicentre,” said Joyce Leveston, Spectra’s senior vice-president, convention centers. “Spectra manages properties across North America and globally that are similar in scale, history and importance to the community as the ‘People’s Pier’. We look forward to connecting with residents and local businesses to showcase this unique venue and cultural destination that is important to the region’s economic growth.”

Levy’s food, beverage and hospitality experience ranges from 100,000-seat stadiums to Michelin-star restaurants. A prominent player in Chicago’s culinary community, its restaurants include Spiaggia, Café Spiaggia, River Roast, and Jake Melnick’s Corner Tap. It also has partnerships with Wrigley Field (MLB Chicago Cubs), Guaranteed Rate Field (MLB Chicago White Sox), United Center (NBA Chicago Bulls and NHL Chicago Black Hawks) and other venues.

“Navy Pier ranks among the most iconic entertainment destinations and cultural experiences, not just in Chicago, but around the world,” said Andy Lansing, president and CEO of Levy. “We share Navy Pier’s passion for the city we both call home. We are Chicago-proud restaurateurs and excited about this partnership that will create truly memorable experiences for each and every guest, whether attending a private outing or high-profile event.”