Optimizing MICE FAM Trip Value

This unique new approach to MICE FAM development, execution and marketing delivers maximum benefits to CVBs, DMCs, hotels, airlines and other trip partners.


  • We list your upcoming FAM trip in the FAMSmart section on TheIncentivist.com. – $200
  • We create compelling, brand-sensitive ads and digital invitations to inspire qualified planners to apply. – $650
  • We assist in vetting qualified potential participants from our VIP Incentivist members list. – Rate varies
  • We post a trip itinerary & images supplied by the FAM hosts in the FAMSmart section on TheIncentivist.com – $500
  • SOMETHING SPECIAL – A senior member of our team travels as part of the FAM* to write a report, including partner contact details, FAM highlights and images. This report will be posted on TheIncentivist.com and promoted via our enewsletter and social media channels. Optional: Our team member can conduct an on-site Q&A and/or debrief. – Quotes on request

*Our writer receives the same complimentary inclusions as FAM participants, i.e. air, hotel, transfers, f&b, activities, etc. 



  • As the exclusive media sponsor, we work with MICE suppliers like airlines, hotels, CVBs and DMCs to deliver a minimum of 3 exceptional Destination Discovery FAM trips a year.
  • We choose from some of the world’s most on-trend, exotic destinations and invite only well-vetted senior-level planners from our VIP Incentivist members list.
  • Our exclusive FAMS are expertly promoted through our distribution channels—website, newsletter and social media.
  • Post-FAM coverage includes a comprehensive destination report, with partner contact details, FAM highlights and images.
  • The report is posted on the FAMSmart section on The Incentivist + is prominently featured in the next available newsletter.

Contact Alanna McQuaid to discuss the suitability of your destination to be considered for this exciting opportunity.