In what is a bold sign of the times, Viceroy Hotel Group will open a 191-key property celebrating female empowerment through provocative art and design and relevant, exciting programming in Washington, D.C. this spring.
In a release issued today, Viceroy explained that Hotel Zena will be “an ode to feminine strength, celebrated by all genders, races and sexualities, and a haven for the liberated forward thinker.”
“Hotel Zena will be the first hospitality establishment solely dedicated to celebrating the accomplishments of women,” said Jon Bortz, president and CEO, Pebblebrook Hotel Trust. “Washington, D.C. is one of the most culturally diverse metropolitans with a female-majority population, and there is no better place or more relevant time to fill this void in the travel market.”
Located in Logan Circle, at the beginning of the city’s trendy 14th street corridor, the property was formerly the Donovan Hotel, which Pebblebrook Hotel Trust acquired in late 2018.
Currently undergoing a complete renovation, its interior will be transformed by Dawson Design Associates, the same award-winning interior design firm that brought the Zetta, Zelos and Zeppelin properties to life.
“Clever and sophisticated, Hotel Zena portrays the ethos of feminine strength with mischievious art installations and cheeky design details,” said Andrea Dawson Sheehan, art director and principle, Dawson Design Associates. “Provocative art tastefully honours cultural and historical icons who have positively influenced the ever-evolving narrative of gender equality, while nods to timeless symbolism embody a nurturing, maternal spirit.”
The property will feature art and design details “meant to evoke perspective-shifting conversation,” including a mural of Ruth Bader Ginsburg, lawyer and U.S. Supreme Court associate justice, and a 50-foot winding pyrometric serpent.
It will also be home to a cocktail-led lobby bar offering small plates and seasonal snacks, and a 14th-floor rooftop pool and adjacent private event space offering views of the city’s skyline. This destination lounge space will offer a rotating series of community engagements for the “culturally curious, from salon-style gatherings to live music by local artists.”
“Viceroy delivers highly inspiring modern luxury experiences in the world’s most sought-after destinations, and Hotel Zena is no exception,” said Bill Walshe, CEO, Viceroy Hotel Group. “Hotel Zena amplifies the courage and perspectives of women through art whilst lighting the path to a fluid and liberated future.”