IBTM World Online, the online follow-up to IBTM World Barcelona, will take place December 14-15, 2021.

An enhancement of the in-person event, IBTM World Online will offer an interactive platform for exhibitors, hosted buyers and visitors who aren’t able to attend the live event, which is taking place November 30-December 2, 2021, at Fira Barcelona.

“We believe the best way to experience IBTM World is to be there in person, to maximize the many opportunities available at the live event, and to meet and connect with exhibitors and colleagues. However, we do understand that some people may be unable to travel, especially those from longer-haul destinations, so we have evolved our offering in line with the new business landscape to better meet the needs of all our customers,” says David Thompson, event director, IBTM World. “Combining online as part of the mix allows our community the opportunity to engage with new markets and offer additional flexibility and extra layers of engagement.”

IBTM World Online will incorporate two full days of one-to-one business meetings and a comprehensive program of content. In addition, Hosted Buyers will benefit from dedicated content tailored specifically for them with elements from the Association Program, The Elite Corporate Program, and IBTM Accelerate available on demand.

Sector Global, the expert event technology and management agency that delivered IBTM World Virtual in 2020, has been tasked with designing the IBTM World Online platform.

As well as pre-event matchmaking, one-to-one video meetings between buyers and suppliers, enhanced exhibitor directories and an exhibitor zone, IBTM World Online will feature a full schedule of on-demand educational content. This will include the complete IBTM World Barcelona Knowledge Program of more than 65 sessions from leading industry experts.

Paul Summers, CEO, Sector Global says: “The team at Sector Global is delighted to be working with IBTM again this year to provide attendees who are not able to travel to Barcelona the opportunity to make quality connections at IBTM World Online.  Our bespoke and intuitive event networking framework empowers exhibitors and attendees with the tools they need to quickly locate, connect and pre-book high-quality meetings. Our concierge team will also be assisting participants to find the right connections and ensuring their meetings take place. We value the opportunity to work on events such as IBTM World and look forward to another successful edition.”

As of November 15, hosted buyers from 38 countries have confirmed their attendance. Confirmed buyers include those from long-haul destinations such as Canada, India, Brazil, New Zealand, Saudi Arabia, Singapore and the United States.  Agency, corporate and associate buyers will represent organizations including Sanofi, HelmsBriscoe, Cook Medical Europe, Mars, Jet Infosystems and Frosch Latam.