An instant online booking solution for groups was launched this week by Accor and Groups360.

GroupSync is Groups360’s cloud-based technology solution for meetings and events. In addition to instant online booking for groups, it provides a simplified RFP process, and housing solutions across Accor’s global portfolio.

“Accor takes pride in our commitment to strategic innovation, as well as our leadership at the forefront of technological adoption,” said Markus Keller, senior vice-president, Sales and Distribution, Accor. “We are delighted to partner with Groups360 on launching technology that will instigate a significant paradigm shift in the meetings and events industry toward more seamless bookings and unforgettable experiences for meeting professionals and their guests.”

Before the end of 2021, GroupSync will become the new engine powering the current digital RFP process on Accor’s private-label website, meetings.accor.com.

GroupSync Engage will be in early 2022. It represents Accor’s commitment to offer customers instant booking of meeting space directly from the hotel’s website, with plans to integrate instant booking of group rooms in the following months.

“GroupSync Engage will empower Accor to better serve its global markets by allowing planners to book not only meeting space but also group room blocks, F&B, and audio-visual services in the same online transaction,” said Kemp Gallineau, CEO, Groups360. “Since Accor is a global brand with a significant number of properties outside the U.S., their launch of this instant group booking technology will speed its adoption across the globe.”

Accor will offer the instant online booking solution for group rooms on GroupSync to the majority of their more than 5,200 properties worldwide. Accor properties are also showcased in the GroupSync Marketplace for streamlined digital RFPs and instant group bookings.

Accor is also offering an enhanced version of the program. GroupSync Optimize provides room-block management solutions and housing packages. It will also power voucher and gift certificate packages for Accor brands in select markets.