The Los Angeles Tourism & Convention Board has launched an initiative to verify the health security of hotels with 50 rooms or more using a universal standard powered by digital health company Sharecare and Forbes Travel Guide.

The verification process is expected to be completed by April 30, 2022, putting Los Angeles in the position of being the first Sharecare VERIFIED™ destination in the United States.

Developed by Sharecare and Forbes Travel Guide, Sharecare VERIFIED is a comprehensive verification process and designation that assures guests and travel planners that Los Angeles hotels with this distinction have appropriate safety procedures in place.

All L.A.-area hotels must comply with public health guidelines, however specific protocols and programs vary across hotel brands and product categories. VERIFIED hotels are making the additional commitment to promoting transparency and creating traveler confidence by achieving and maintaining this designation, which will comply with evolving, expert-validated standards.

The verification process covers more than 360 standards across health and hygiene protocols, cleaning products and procedures, ventilation, physical distancing, the guest experience, and health safety communication with guests and employees.

Hotels will be required to verify their health protocols on an ongoing basis to ensure continued compliance with the most up-to-date health standards.

“Los Angeles has been incredibly deliberate and thoughtful in its reopening, and we are grateful for our ongoing partnership with state and local health department officials in developing appropriate protocols to ensure that we can safely and responsibly reopen our local visitor industry,” said Adam Burke, president and CEO, LA Tourism. “Our strategic partnership with Sharecare allows visitors, planners and hospitality employees alike to feel confident in our hotel community’s commitment to their health and safety.”

Qualifying hotels will receive the Sharecare VERIFIED with Forbes Travel Guide badge, which they can use on their websites and other communications to let guests know that they’ve completed the verification process.

Visit www.forbestravelguide.com/verified to view a complete list of hotels and resorts that are Sharecare Health Security VERIFIED with Forbes Travel Guide.