McQuaid Communications is dedicated to helping incentive travel suppliers and planners connect through professional, compelling and consistent messaging. Our team has an abundance of knowledge and experience in the incentive travel industry. We know incentive travel is not leisure travel or business travel. We know it’s an essential part of a business’s strategy for building culture and revenue. We also know that every destination, destination management company, hotel and activity would like a piece of the incentive travel pie. Our mandate is to help them get it!
A strategic approach to incentive travel marketing
- Creation and production of custom marketing collateral: destination or company supplements, brochures and press releases, written and designed specifically for the incentive travel/MICE market.
- Assistance in creating custom templates and examples for itineraries, proposals and planner vetting forms for CVBs and DMCs.
- Assistance in promoting FAM trips and finding and vetting qualified participants.
- Assistance in promoting in-market events.
- Reviewing or rewriting MICE-specific web pages on supplier websites to ensure the marketing message is clear and reflects MICE terminology.
- Advertising options on TheIncentivist.com