The first Porsche Experience Center (PEC) in Canada is slated to open in 2024.
Porsche Cars Canada, Ltd. announced that the future Porsche Experience Center Toronto will be located on a 20-acre site at the Durham Live development in Pickering, Ontario. It will be the tenth center in the world and the third in North America after Atlanta and Los Angeles.
Currently featuring a casino, the Durham Live development will also include a concert venue, more than 400,000 square feet of retail space, and a luxury hotel with more than 300 rooms.
“Porsche is more than just a car. Porsche is a promise for a unique brand and product experience and since the first opening in Silverstone in 2008, our Porsche Experience Centers are the best way to get this promise,” says Detlev von Platen, member of the Executive Board for Sales and Marketing at Porsche AG.
“Canadians will no longer have to leave the country in order to visit a Porsche Experience Center,” said Mark Ouayoun, president and CEO, Porsche Cars Canada, Ltd. “Customers and brand enthusiasts will have the chance to experience Porsche with their hear, heart, and hands – all in the Greater Toronto Area where around a 500-km radius nearly 100 million people live, offering access within an hour’s flight.”
The first “urban” version of the concept, PEC Toronto will include a driving circuit over two kilometers in length, designed by Tilke Engineering to highlight the prowess of the company’s two-door and four-door sports cars. Visitors will experience vehicle dynamics, technology, and emotion first-hand with expert guidance from Porsche instructors through various driving modules.
The center will also include an exhibition of current and historic vehicles and a Porsche shop.
Porsche Experience Center Toronto joins PECs in Leipzig, Silverstone, Atlanta, Le Mans, Los Angeles, Shanghai, Germany’s Hockenheimring, Franciacorta, Italy, and since October 2021, in Tokyo.