SITE and Hilton have launched a strategic partnership, which will see the global hospitality company playing an active role in the Society of Incentive Travel Excellence community.

Through the partnership, Hilton, which has more than 6,500 properties worldwide, will participate in global events and integrated marketing efforts. The company will also host SITE Classic – slated for September 8 – 11, 2021 at Hotel del Coronado, a Curio Collection by Hilton in Coronado, California. In addition, Hilton will have the opportunity to engage with SITE members through live and online events and various communication platforms, including SITEGlobal.com.

“Hilton is excited to grow our partnership with SITE and continue our mission of listening to and expanding our audiences and offerings in innovative ways to meet the evolving industry landscape,” said Vito Curalli, executive director, international sales and industry relations, Hilton. “We look forward to bringing our expertise in the incentive travel market to a new set of sophisticated and savvy travel planners around the world.”

Aoife Delaney, CIS, CITP, director of marketing and sales at The DMC Network and president, SITE, added, “Hilton is a powerful brand with a truly global reputation. With members in 90 countries around the world and a vibrant chapter network, we look forward to working with Hilton to build and bridge cultures through the transformative power of incentive travel and motivational experiences.”

Terry Manion, president, SITE Foundation said, “SITE Classic is SITE Foundation’s flagship fundraiser, generating hundreds of thousands of dollars in support of our research, education and advocacy programs, on behalf of the incentive travel industry. Following last year’s hiatus due to the pandemic, we’re back live at ‘The Del’ in September and look forward to working with Hilton to raise the bar this year to new heights.”

Hotel del Coronado (shown at top of post) is a historic beachfront property located across the San Diego Bay from San Diego. Opened in 1888, it has hosted celebrities, politicians and royalty. The Victorian-era resort features 254,203 square feet of meeting and event space, seven beachfront dining options, blooming gardens and chandelier-lit ballrooms.

Photo credit: Hotel Del Coronado, a Curio Collection by Hilton | © 2012 Hilton.